Diamond Greer originally from the Southside of Chicago, is the definition of black girl magic. She is transforming the spaces where women can build each other up. Because, Queens recognise Queens right?
Diamond is the Chief Executive Officer of Let’s Vibe – a space for women who are embarking on their professional journey to connect, grow and build alongside each other. Greer founded Let’s Vibe in 2013, when she was only 22 years old. Raised in a resilient and humorous household, Greer has always kept her head held high and is now spreading the same mentality to others. This dynamic Queen shares her vision behind Let’s Vibe and her keys to success.
Why did you create Let’s Vibe?
Let’s Vibe was created after myself and my co-founders were unable to find a space where our peers could gather and connect to talk about our journey throughout our 20s, our life and career and what all that truly means. We wanted a space to have our perspectives heard and our needs met through an intersectional lens. Most spaces curated for our peers were mostly focused on the social aspect, but not professional development for early stage careers. Most spaces were curated for mainstream ideals of career trajectory, life experiences, and accessibility. We didn’t fit that mould and neither did our peers so we created a space in which we could connect, develop, engage, thrive together, and leverage our life’s purpose as a collective while pursuing our individual goals and dreams. We curated our own space that embraced intersectionality, welcomed all women across all proverbial boards, and engaged resources and supporters in a collaborative way.
What was the hardest obstacle you had to face when starting this business?
The toughest part about starting a business is figuring out where to begin and how to function as lean and effective as possible. Starting a business seems like a daunting task. We wondered “Where do we even begin to make this into a business? Into something that can thrive? Into something that can be valuable to our audience first and our clients second?” It was very tough at first, but then we remembered that we must begin with purpose. We shifted our focus from the end game of profitability to impact. From the look and feel, to the messages we put out most of our energy and time is spent on having the most impactful existence possible for our community members, clients, and all those who experience Let’s Vibe. The purpose of your business or organization is the critical “why”. For us, we want to close the global leadership & equity gap through human-centered design. Generating revenue organically stems from your why and helps you get to your how in a more effective way.
Other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
I think I’ve naturally reframed the phrase and idea of “working for yourself.” I’m an intrapreneur and an entrepreneur. I have a job that I love doing during the day that allows me to put my ideas to action and see how I can positively impact and create value within an organization. Outside of that, I’m building a collaborative community and social entrepreneurial business that contributes to the lives and progress of underrepresented women. I make time to help non-profits and individual visionaries with their strategy as well. I’m a people & Design strategist. I’m an integrator, and understanding how to move outside of the “norm” and create spaces, relationships, and cultures where I can add value in my own meaningful way, has influenced probably the single most important decision I’ve made that’s contributed to my journey to[wards] “success”. I define “work” for myself just to see if I can make it meaningful and mutually beneficial for the world around me, even when the odds are against me and mainstream says otherwise.
We wanted a space to have our perspectives heard and our needs met through an intersectional lens
And which was more rewarding: making your startup a success, or being able to continue keeping it successful?
“Success” is defined in so many ways, by so many people. Our journey is more of a marathon that’s comprised of strides and sprints. We’ve had some successes along the way, like designing an experience that resulted in very meaningful outcomes or gaining a client who aligns with the work that we do. These may be moments of successful outcomes that we call sprints. With every successful outcome and even a mistake or failure, we gain a mile on our journey to success. The continuation of such is most rewarding.
Where do you see Let’s Vibe in the next 5 years?
Right now, let’s Vibe is so organic; it’s literally growing based upon feedback from our community and our clients. In the next 5 years, I see Let’s Vibe being accessible 24/7 to women all over the globe and creating a voice and resources for women both inside and outside of organisations. I see us enabling people to create solutions for their everyday problems through design. I see us being the go-to for creation, inspiration and collaboration worldwide.
What would you say are the top three skills needed to be a successful entrepreneur?
Fierce refusal to conform. Uncontrollable and contagious passion. The love of doing and realisation in order to improve the lives of others.
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Interview by Kwyn Townsend Riley
Kwyn is a graduate from the University of Dayton with her Bachelor’s in Communication with a focus in Journalism and a minor in English. Kwyn Townsend Riley is a writer in a world of wrong. Originally from the South Side of Chicago, Kwyn has used her writing to bring light on important issues and to bring a voice to those who do not have one. Kwyn is a celebrated poet, speaker and blogger. As a recent college graduate with a Bachelor’s in Communication, Kwyn recognises the importance that writing has to our world and our culture. Currently, Kwyn is back home in Chicago enjoying her Harold’s with mild sauce.
You can follow Kwyn on Twitter and IG @kwynology